Think.Act designed and implemented an innovative online marketing campaign in the US and several Western European countries to improve purchase consideration among small businesses for our client’s latest software release.
The Business Challenge
The client, a leading client operating system vendor, needed to improve across key marketing metrics among small businesses in the US, UK, France and Germany.
An online marketing campaign was the method chosen to accomplish this objective. Based on the existing value proposition for the product, Think.Act worked with marketing managers across each market to develop creative direction, with Think.Act directly owning the execution for the U.S. By directing funding from headquarters to drive the effort, Think Act program managed getting the online marketing developed for all four markets, launching the effort on time and within budget.
The client was able to produce increased consideration metrics for their product amongst small business customers compared to those that did not experience the campaign.