At Think.Act we measure our success by the results we help our clients achieve, both as individual leaders and as organizations. These are just a few of their stories, demonstrating Think.Act’s ability to apply strategic acumen, crisp operational execution, informed insight and innovative marketing and product management to our client’s benefit.
EXTENDING BRAND EXPERIENCE AND REACH TO EBAY
A leading consumer electronics retailer wanted to reach new customer segments and optimize revenue throughout their products’ life cycle. Think.Act helped the client pilot a new multi-channel approach by establishing a storefront on the eBay marketplace in the US and building out the back end fulfillment, customer service and integration services to support the launch.
During an initial incubation period, the high percentage of net new customers and the stronger margins achieved, provide the proof points needed to mainstream the operation and to expand to other marketplaces. Think.Act then worked with the client to transition operations to internal teams and resources.
EMERGING MARKET CHANNEL INCENTIVE PROGRAM
We developed the strategy, then launched and drove sustaining execution of a program that helped our client improve sales performance in emerging markets while building channel effectiveness
After a successful pilot Think Act helped the client prioritize and stage the expansion, ultimately launching the program in a large number of emerging markets. In addition Think Act led the day-to-day management of the program from both a business and technological standpoint. Along the way the program won multiple local awards as an innovative promotional program.
TARGETING KEY INFLUENCERS
Our client supported the launch of a new small business software product through an industry award-winning structured engagement program targeting a key influencer community. Think.Act created the business case, then drove program definition, planning and launch.
The program launched successfully with the product launch, met all launch and post launch goals, and received accolades and a key industry award for ‘Best Accounting Professional Program’ from an influential industry leader in accounting related technology training, seminars and publications.
BUSINESS CASE TO BRING INNOVATIVE NEW PRODUCT TO MARKET
Think.Act worked with the client, an innovative consumer electronics OEM, to develop the board level business case for a new product line in the consumer electronics market. Think.Act worked directly with the executive team to develop the plan and presentation, supported by engagement across key functional teams – product management, channel and sales, finance, engineering and manufacturing. The plan was approved and the case used to shape product development and go-to-market execution. The company successfully developed and launched the product to strong market reception and early leadership in defining and driving the product category.
CORE PRODUCT MANAGEMENT FOR A NEW CE PRODUCT LINE
Think.Act provided core product management for two releases of a new consumer electronics product line for an innovative consumer electronics OEM in the mobile segment. Short staffed in product management, the client turned to Think.Act help drive value propositions across a Think.Act developed customer segmentation model and to create the core product management deliverables needed to drive marketing execution and integration into the company’s sales and marketing infrastructure.
The product achieved strong sales and reviews for a first generation offering, and Think.Act continued engagement with the client providing similar product management services for the second generation product and developing an online advertising campaign plan to reach potential customers on apps and properties where the product line would deliver significant value to end customers.
INNOVATIVE ONLINE MARKETING PROGRAM IN US AND WESTERN EUROPE
Think.Act designed and implemented an innovative online marketing campaign in the US and several Western European countries (UK, France and Germany) to improve purchase consideration in the small business segment for the client’s software offering. Leveraging the existing value proposition framework for th product, Think.Act worked with marketing managers across each market to develop creative, with Think.Act owning execution for the US.
The campaign launched on time and within budget, and delivered demonstrable results by producing increased consideration metrics among small business customers exposed to the campaign.