Business Case for Innovative New Product

STRATEGY DEVELOPMENT AND PRODUCT PLANNING Think.Act worked with the client to develop the board-level business case for a new product line in the consumer electronics market. The plan was approved, and the case used to shape product development and go-to-market execution. The Business Challenge The client, an innovative consumer electronics OEM, was investing a potential new[…]

Retailer Extension to 3rd Party Marketplaces

STRATEGY DEVELOPMENT AND EXECUTION A leading consumer electronics retailer wanted to reach new customer segments and optimize revenue throughout their products’ life cycle. Think.Act helped the client pilot a new multi-channel approach by establishing a storefront on the eBay marketplace in the US. During an initial incubation period, the high percentage of net new customers[…]

Emerging Markets Channel Incentive Program

STRATEGY DEVELOPMENT & EXECUTION Think.Act developed the strategy, then launched and drove sustaining execution of a program that helped our client improve sales performance in emerging markets while building channel effectiveness The Business Challenge Our client, a large multinational software development firm, needed to increase sales through small resellers in emerging markets. The unmanaged channel in[…]