Online Marketing Program in US & W. Europe

MARKETING MANAGEMENT Think.Act designed and implemented an innovative online marketing campaign in the US and several Western European countries to improve purchase consideration among small businesses for our client’s latest software release. The Business Challenge The client, a leading client operating system vendor, needed to improve across key marketing metrics among small businesses in the[…]

Targeting Key Influencers

STRATEGY DEVELOPMENT AND EXECUTION Our client supported the launch of a new small business software product through an industry award-winning structured engagement program targeting a key influencer community. Think.Act created the business case, then drove program definition, planning and launch. The Business Challenge Our client, a major international software provider, was launching a new small[…]